Twitter's Forgotten Cofounder
Odeo was supposed to be a podcasting platform. But then Apple launched iTunes and everyone at Odeo panicked. Williams told everyone: come up with something for us to do next! … Along with Jack Dorsey and a developer named Florian Webber, Glass pitched something called Twitter. Glass came up with the name. Williams liked it enough to put Glass in charge. The product became Glass’s obsession. He told Williams he wanted to spin it out of Odeo as its own company. … But by the summer of 2006, Williams was tired of Odeo. He bought it – and its assets, including Twitter – back from Odeo investors. He renamed the company Obvious. Then he fired Noah Glass.”
